Founded by Megan Rapinoe and Sue Bird, A Touch More is a content studio for stories that change us and the world. This brand identity reflects their mission, ethos & values.
World-renowned athletes Sue Bird and Megan Rapinoe founded A Touch More, a new production company that centers the stories of revolutionaries who move culture forward. Bird, a five-time Olympic gold medalist and basketball legend, and Rapinoe, a two-time FIFA World Cup-winning soccer superstar, created the company to bring a touch more understanding, connection, entertainment, and conversation to the evolving media landscape. They aim to amplify narratives around identity, activism and underrepresented communities, including LGBTQ people, BIPOC, women and gender non conforming folks.
Services Brand Strategy, Brand Identity, Creative Direction
Inspiration
Editorial layouts meet vintage textures in this elegant brand identity.
A Touch More’s look is minimalist with touches of bright gradient color, hand-lettering patterns, and tactile textures. Inspired by the sense of touch, thin wavy lines form subtle patterns that represent an abstracted fingerprint. Ripped paper borders bring an analog feel to designs that live in a digital world. Hand drawn elements such as arrows allude to technical sports drawings, a subtle nod to our athlete founders. The logo was made with Love, an all-caps display font designed by Jérémy Schneider at VJ-Type, an independent type foundry based in Paris. Its letters offer beautiful contrasts thanks to exaggerated counter-forms paired with thin stems, creating a variety of rhythms that preserve balance among typeset words.
Purpose Driven
Made for everybody.
The production company was created in partnership with TOGETHXR — the media and commerce company Bird co-founded with fellow top pro athletes Alex Morgan, Chloe Kim and Simone Manuel as the site for Gen-Z and Millennial women where culture, activism, lifestyle, sports and badassery converge. The two entities have teamed up with a mission to narrow the coverage gap in sports media, where, studies show, women’s sports receive less than 10% of the coverage, despite the fact that women represent 40% of all athletes.
A Touch More is a manifestation of our values, and our desire to bring to the surface stories of those who shape and move culture forward. — Sue Bird & Megan Rapinoe
