Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Promo

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Ingredients Gif

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Hand Mockup

Health-Ade

Art Direction Liam Brown

Agency bread & Butter

An explosion of color and flavor was the inspiration behind this vibrant ad campaign created to launch Booch Pop — Health-Ade’s brand new line of feel good drinks.

Health-Ade is the fastest-selling kombucha in America. It offers delicious, feel good, bubbly beverages for kombucha lovers. In 2020 they launched a new product, Booch Pop. It’s a new kind of soda: with carbonation, full flavor, and a seriously satisfying taste – but with added belly benefits, way less sugar, and nothing fake. I partnered with art director Liam Brown from bread & Butter Agency to create a set of animated and static ads and social media content to promote the launch of the new line.

Services Motion Graphics, Advertising Campaign, Social Media Content

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Ginger Fizz

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Web Banners

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Lemon Lime

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Pop Berry

Booch Pop Ads

The Booch Pop campaign aesthetic is a blend of line drawings, dynamic text, and stop motion animation.

After defining the visual direction, I sketched a few storyboards and built stop motion animations that put the product, its benefits, and main ingredients on the spotlight.

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Ginger Fizz Gif

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Ginger Fizz Photo

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Pom-Berry

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Pom Berry Gif

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Lemon Lime Gif

Health-Ade Kombucha Booch Pop StephanieMadeIt Stop Motion Animation Social Campaign Lemon Lime Photo

Summer Flavors

Watermelon and Mint Limeade made a debut as Health-Ade’s Fresh Summer Flavors.

The Summer Flavor animations were made using a combination of handmade line drawings and stop motion collage. Every seed, mint leaf, and piece of fruit was carefully placed around the bottle to create the animation using Adobe Photoshop.

Follow Your Gut — Health-Ade

Health-Ade Kombucha Summer StephanieMadeIt Stop Motion Animation Social Campaign Watermelon

Health-Ade Kombucha Summer StephanieMadeIt Stop Motion Animation Social Campaign Mint Limeade

Health-Ade Kombucha Summer StephanieMadeIt Stop Motion Animation Social Campaign Watermelon Social Media Content

Health-Ade Kombucha Summer StephanieMadeIt Stop Motion Animation Social Campaign Mint Limeade